Louise Bennet Makeup

Louise wanted a brand that felt timeless yet full of personality, effortlessly stylish, joyful, and brimming with life.

Together, we crafted an identity that weaves romance with a hint of magic, capturing a sense of luminous, dreamy beauty infused with subtle storytelling.

The fairy godmother icon is a delicate nod to Louise’s love of whimsy and enchantment, celebrating beauty and allure without ever feeling over the top. It embodies that almost-magical confidence that comes from looking and feeling your absolute best, giving the brand a charming and memorable signature.

The colour palette blends elegance with warmth and playful charm. Soft neutrals are paired with pink and white stripes, evoking the fun, girly feeling of a pyjama party sleepover - a subtle nod to bridal party makeup and the joyful, celebratory energy Louise brings to every bride.

The typography and graphic details are refined and graceful, adding subtle movement and personality across all brand touch-points. From her logo and stationery, social media and website, the identity feels cohesive, polished, and full of character, perfectly reflecting Louise’s style and approach.