Golden’s Brand Identity & Advertising

Golden is a talent consultancy that connects creative and marketing professionals with culture-conscious companies. With a mission to make working life more meaningful, they sought a freelance partner to craft a brand that expressed optimism, humanity, and the transformative power of finding the right role.

Together, a group of designers developed a warm, uplifting visual identity inspired by the idea of “making life golden.” Through illustrated worlds, playful details, and a radiant colour palette, the brand conveys hope and joy.

The result is a distinct, optimistic brand that positions Golden as more than a consultancy, a genuine partner in helping people thrive.