HOWLERS

Concept, logo, branding, packaging and OOH design for Howlers, a premium dog food company specialising in raw, natural diets for dogs —commonly known as the BARF (Biologically Appropriate Raw Food) diet. This diet, which is rooted in the idea that dogs should eat food that mirrors the nutrition their wild ancestors, wolves, would have consumed, focuses on providing a balanced mix of raw meat, bones, and vegetables. Supported by recent studies, the BARF diet has gained traction for its ability to promote optimal health in dogs, improving everything from coat quality to digestion and energy levels. Ultimately, the Howlers brand aims to connect with dog owners who are looking for a more natural and healthier alternative for their pets, offering a product that not only supports the evolutionary needs of dogs but also aligns with modern values of quality and sustainability.