Howlers Dog Food

Concept, logo, branding, packaging, and OOH advertising campaign for Howlers, a premium dog food company specialising in raw, natural diets for dogs.

The concept revolves around a small dog looking up to a wolf, positioning the wolf as a hero and symbol of natural, ancestral diets. This concept reflects the idea that dogs evolved from wolves and benefit from eating natural, raw foods that support digestion, overall health, and wellbeing.

The illustrations are cute, playful, and inviting, designed to engage consumers while giving the brand a friendly, approachable personality. The pairing of the wolf and dog forms memorable mascots that can be used consistently across advertising, creating a strong and recognisable brand identity.

The visuals feature bright, vibrant colours and an aesthetically pleasing style, giving the packaging a premium feel while remaining fun and approachable. Every detail is designed to make the brand stand out, combining personality, charm, and a clear message about Howlers’ natural, high-quality ingredients.