Madelines

Full brand identity and website for Madelines, a new café concept in the UK. From the visual identity through to the digital presence, each detail was thoughtfully considered to capture the café’s warm, welcoming atmosphere.

The branding embraces a soft, elegant aesthetic that reflects Madeleine’s charm and homely character. The wordmark logo began as hand-drawn lettering, giving it a personal and authentic touch. I then refined it digitally to enhance clarity and versatility, ensuring it works seamlessly across a range of applications.

For the website, my focus was on creating a clean, intuitive experience—one that highlights the café’s delicious offerings while making it easy for visitors to access practical details such as location and contact information.