Karnival’s Brand Identity & Design

Karnival specialise in capturing all the magic of street food markets and delivering it directly to their clients. They work with a roster of top London traders to create bespoke street food experiences that cater for everything from office lunches and corporate events to private parties and public pop-ups.

The design leant into the rich visual world of street food, layering up elements inspired by packaging, stickers, menus and receipts to create a vibrant visual tapestry that perfectly represents the melting pot that is the London street food scene.

Hand-drawn stickers and turned-up corners overlay rugged wrappers and vivid photography. The colour palette balances the muted tones of earthy ingredients and packaging with the vibrancy of fresh fruit and veg, and the the bold, robust typeface acts as a consistent thread tying the flexible system together.